"It is easier for a camel to pass through the eye of a needle than for the VIP rows to be filled in a seriously classical concert".
To kick off the discussion, I give below my ten suggestions. Pardon if I go here and there, I am thinking as I type, listening to some lovely Jinjhuti on 100.1FM ( Swara Samsara new series):
1. Give gift hampers
2. Serve a sumptuous meal at the end of the concert
3. Write up advertorials about how the singer just turned down an offer to sing for AR Rahman... Steven Spielberg....lend voice to Amitabh Bachchan or say that the singer/s teach music to Rajnikanth, Kamal Haasan or Deepika Padukone.
4. Offer top 100 NRI bridegroom/bride prospect list (each >Google/Microsoft/Apple/Intel job,income 200K USD pa, Ivy League graduate, father/mother worked for World Bank or NASA)
5. Offer a lucky dip Honda Brio and display it prominently on the stage.
6. Get a godman = Ravi Shankar, Jaggi Vasudev, Baba Ramdev, Mata Amritanandamayi to come and sit in the front row.
7. Announce that the concert is broadcast live to 100 million global audience abroad by Narendra Modi as a cultural promo for Make in India.
8. Have a large ensemble on stage (up to 14 artistes = three violins, six percussions, two tamburas, and add three main performers) and publish a picture ahead
9. Say the singer is a born genius who sang the pancha ratna krithis when crying for milk.
10. Announce that this rare 800 year-old instrument studded with nine rare gems was played by Sarngadeva himself and later stolen and taken away by Muslim marauders who later sold it to the English King. It has been reclaimed and given to this gifted musician who is playing it for the first time in public.
