Parivadini ADAMS(Artist's Digital Assets Management Services

parivadini · Post by **parivadini** » 12 Feb 2014, 14:00

Another FIRST in Carnatic Music - The Power of Disruptive Innovation.

Parivadini is a mission to empower carnatic music artists and take them directly to rasika's.
In the classical music distribution model labels acquired rights from artist's and then passed on royalties to the artists.With Parivadini's ADAMS(Artists Digital Assets Management Services) Parivadini assists the artists to directly get onto various digital Platforms and enable them to accrue the proceeds of their sales directly into their account.

Of course this does not mean that artists are going to make billions of dollars overnight all it means is that even if they earn 1$ it WiLL reach them!
Do join us in congratulating Vidwan T.V.Ramprasadh as his album Dhevarnaamaas hits the digital stores today on Amazon. Do check out the album here.

http://www.amazon.com/Dhevarnaamaas-T-V ... =A.T.V.%2B

PS: Amazon offers a try before you buy for free!

For further details contact Chief Content Curator,Parivadini - [email protected]

rajeshnat · Post by **rajeshnat** » 12 Feb 2014, 15:40

Parivadini,
What does adams do here are you assisting in the technology work/configuration of loading artist labels to the amazon site?

parivadini · Post by **parivadini** » 12 Feb 2014, 15:56

rajeshnat wrote:Parivadini,
What does adams do here are you assisting in the technology work/configuration of loading artist labels to the amazon site?

We help them in identifying the Right IP Assets that can be monetized,This is done based on our in-house content team's qualitative as well as quantitative analytics(which we get thanks to our free webcasts) which helps us to do high quality targeted marketing(For eg you can be sure that in the next live webcast concert of TVR we would put up a caption asking people to check out his album,and i think if some one really liked the concert might even buy or reccomend).Incidentally we also do the publishing and distribution on 24 digital platforms like iTunes,Amazon,Spotify,Nokia Music,xBox,Google Play etc etc.

For Example you can also buy it on the iStores here https://itunes.apple.com/in/album/dheva ... d807761139

rshankar · Post by **rshankar** » 12 Feb 2014, 19:44

Gamakam/Venkat...I like your two-pronged (may it become multi-pronged) approach here...enable artists to get their due, at the same time prevent record labels from claiming ownership to something they have no rights to....AWESOME!

mahavishnu · Post by **mahavishnu** » 13 Feb 2014, 04:02

+1 to what Ravi said.
Good work Parivadini team.

harimau · Post by **harimau** » 13 Feb 2014, 08:28

) ADAMS naturally follow EVES (Extended Video Entertainment Services)!

)

Rsachi · Post by **Rsachi** » 13 Feb 2014, 08:50

Great move. However I have been studying the music rights space in India a bit and there are several issues to be addressed. So I have cautious optimism!

parivadini · Post by **parivadini** » 14 Feb 2014, 16:18

Hi All,

This is the artist sign up link https://adobeformscentral.com/?f=L4Uq%2 ... P0oAuyUuSw along with legalese.
Please do recommend to talented artist's and give us some word of mouth,we have 0 budget for advertising.

Thanks in advance

VRV · Post by **VRV** » 19 Feb 2014, 00:41

I sent an email to Lalitha Ram about 3 days ago. Have not received a response. I also referred you to a colleague who also expressed the same. No response from your organization.

Vinod Venkataraman

Rsachi · Post by **Rsachi** » 19 Feb 2014, 03:57

Parivadini
I read your linked application form.
Good start.
However I was unable to find any mention of how you intend to "manage" the artiste's (I prefer to use an e in the end) interests in case of piracy, duplication and re-marketing etc.

Also you have to elaborate somewhere what are the unique services you render for the 25%/33% consideration as the media you have listed are all accessible to one and all and one can right now sell there with a PayPal account.

What is the process of accounting the sales and payments, frequency, etc.?

Needs more work.

parivadini · Post by **parivadini** » 19 Feb 2014, 09:35

VRV wrote:I sent an email to Lalitha Ram about 3 days ago. Have not received a response. I also referred you to a colleague who also expressed the same. No response from your organization.
Vinod Venkataraman

Hi Vinod,
Thanks for your message.it is work in progress.
If it is an artist whose webcast has been done by us then we have data points for easy completion,else we need to work on data before we revert.

Thanks
Venkat

parivadini · Post by **parivadini** » 19 Feb 2014, 09:48

Rsachi wrote:Parivadini

Also you have to elaborate somewhere what are the unique services you render for the 25%/33% consideration as the media you have listed are all accessible to one and all and one can right now sell there with a PayPal account.

What is the process of accounting the sales and payments, frequency, etc.?

.

Thanks for message,the legalese doc was given by an ip lawyer will take up what you said with him for feedback.
First and foremost one needs to understand that this is a flipped royalty model,here we trust that the artists will make a payout to us(service provider) AFTER the money hits HIS/HER account.considering that in a survey we undertook of close to 100+ artists(most of them savvy engineers,c.a' etc) NONE seem to have access to any of the digital stores or for that matter not even monetised their youtube channel,I think even the basic monetisation service is of value. However it is more than that,the choice of ip asset for release is strategic and based on data and analytics. This is the true value that we can deliver.
In just 4 days since release we seem to have had decent traction on our first album release,looks like our data analytics model seems to be working.

Please feel free to ping us anytime on anything on this.

Thanks
Venkat

parivadini · Post by **parivadini** » 19 Feb 2014, 09:56

VRV wrote:I sent an email to Lalitha Ram about 3 days ago. Have not received a response. I also referred you to a colleague who also expressed the same. No response from your organization.

Vinod Venkataraman

Checked in house.
Kindly have the adobe form filled. We are trying to become process driven,to ensure fairness to stakeholders.
Can assure you we are upto date as far as process is concerned for anyone who has filled into that form.

Thanks
Venkat

Rsachi · Post by **Rsachi** » 19 Feb 2014, 13:10

Venkat
Sure, let's connect sometime.
I assure you I am very much in favour of your initiatives to livecast, archive and market on behalf of artistes their music. I have suggested elsewhere long back that an artistes cooperative is a good idea for direct marketing, avoiding middlemen.

As long as you act as a well-meaning catalyst, and have everything clearly documented in terms of services and fees, I see only success for your model.

You need to give the artistes your expertise and support for legal/copyright issues, increasing their music's reach, and a fair compensation for their efforts.

parivadini · Post by **parivadini** » 19 Feb 2014, 17:16

Rsachi wrote:Venkat
You need to give the artistes your expertise and support for legal/copyright issues, increasing their music's reach, and a fair compensation for their efforts.

Yes this is what we intend to do and have a multi pronged strategy for that.

1. On Legal/Copyright issues - it is not possible to beat big labels in the standard copyright method,they are old war horse at the game,the only way to beat is by applying disruption to existing status,for this the right approach would be to use the creative commons license https://creativecommons.org/. By applying creative commons to ones artistic work,I believe that artists get more freedom and opportunity.

Creative Commons provides free, easy-to-use legal tools that give everyone from individual “user generated content” creators to major companies and institutions a simple, standardized way to pre-clear usage rights to creative work they own the copyright to. CC licenses let people easily change their copyright terms from the default of “all rights reserved” to “some rights reserved.”
Creative Commons licenses are not an alternative to copyright. They apply on top of copyright, so you can modify your copyright terms to best suit your needs.Getting a Creative Commons license is easy. All one needs to do is visit their Web site at creativecommons.org and click “License Your Work.”

Based on your answers to a few quick questions, creative commons will give you a license that clearly communicates to people what you will and won’t allow them to do with your creativity. It only takes a few minutes and it’s totally free.

This is something IMHO a game CHANGER Basically CC applies,If you’ve created something and want people to know that you’re happy to have them share, use, and build upon your work, one should consider publishing under a Creative Commons license. CC’s legal infrastructure gives you flexibility (for example, you can choose to only pre-clear noncommercial uses) and protects the people who use your work (so that they don’t have to worry about copyright infringement, as long as they abide by the terms you have specified).

2. We are essentially a web2.0 firm. The sole purpose of the firm is to provide high quality content for free to its users.It is in our best interest that we market ourselves to our customers and use this data for us to to target and in a non intrusive way "sell" our partners(artists) content to our existing customer base. It is in our best interests that our customer wins,because only then do we win by creating NEW VALUE markets.(Unlike the classical Music Industry's Zero Sum Approach)This enables us to survive to meet out our sole,soul purpose. Whereas the normal approach for such models in the past(essentially due to the Feudal Nature of our Society) was to go through the donor or funder route,we are applying principles of social entrepreneurship,whereby we are trying to create a self sustaining 'business' model.This is so that there can be considerable certainty and continuity for all stakeholders.

3. As of compensation : It ultimately would be driven by the value we generate to our customers.( a % essentially)

@Sachi Thanks once again. This gives us also an opportunity to let people know more about us,our approach to parivadini and our values.

Cheers
Venkat

parivadini · Post by **parivadini** » 02 Jun 2014, 00:49

MDR Live at Malleswaram - Album.

Do check out our Launch MDR Live at Malleswaram on the following Digital stores
Istores https://itunes.apple.com/us/album/mdr-l ... d875066017
Amazon - http://www.amazon.com/Mdr-Live-at-Malle ... B00K6MMBFY

IT is also availible on streaming platforms like Deezer,Spotify & Radioweb

Do Check out this exciting Natta Kurinji Concert Set.

Cheers
Venkat

mahavishnu · Post by **mahavishnu** » 02 Jun 2014, 10:54

Venkat, thanks. Who were the accompanying artistes?
the small sample of "padavini sadbhakti" that I heard was stellar!

parivadini · Post by **parivadini** » 02 Jun 2014, 12:40

MC & Vellore Ramabhadran.
The whole album is mind blowing. We hope to get more such albums released soon.
Sincerely thank the family for this.

Cheers
Venkat

parivadini · Post by **parivadini** » 13 Jun 2014, 15:29

Another FIRST at Parivadini. Gandharva Ganam by G.N.Balasubramaniam first time on Digital Platforms. Our Sincere thanks to GNB's Family and Shri Maheshwaran Bhuvaneswaran for consenting to release this treasure online on Digital Platforms.
This rare collection was recorded in 1965 during his final days,recorded with out any accompaniment at the request of a foreign rasika on a visit to Trivandrum to listen to GNB,it represents some of the maestro's best MUSIC.
Do check it out and Kindly share this post so that rasikas could benefit. https://itunes.apple.com/album/id888861743

parivadini · Post by **parivadini** » 14 Jun 2014, 11:16

Hi All,
Parivadini was featured on a city based Talk Show called the Rumble https://www.youtube.com/watch?v=jEEorTlnS-4
Do check it out if you have the time. And thanks all for your support.
Without rasikas and rasikas.org this would not have been possible.

Cheers
Venkat

mahavishnu · Post by **mahavishnu** » 14 Jun 2014, 11:38

Very nice interview, Venkat & Lalitharam.

rajeshnat · Post by **rajeshnat** » 14 Jun 2014, 13:47

Gamakam/Venkat
I and Gamakam have talked a lot on this. There is an ideological difference between me and you guys.

While I am OK if there are talks and even say lecdems / tributes to yesteryear vidwans , yearly rasikas meet etc getting webcast, but if even live concerts gets broadcast stating reasons that Bangalore folks are not able to hear Mylapore concerts , it is just not resonating with me at all .

A 75 year old man/woman takes a 29c bus to have food in saravana bhavan at mylapore from thiruvanmiyur , but how can he/she state a nondi sAku for not coming to a concert . I am sure you have put a disclaimer asking people to go live to a concert and not watch the webcast .But in reality that does not happen.

The conveniance factor after a time kills the spirit of rasikas to go to a live concert. CM especially only strives on rasikas desire to hear more , the addiction factor is the key.75 years back rasikas of jamshedpur , calcutta did not have CM , the rasikas started getting together and invited artists after starting sabhas.That is how it has to get disseminated.

But I like you guys as you have no commercial interest. Best wishes in doing at least this two

1. Implement 350 km firewall blocks in youtube so that 12B and 29C is used to reach sabhas to hear a live concert, like how they do for tv broadcast in uk tv channels so that fans come and see the live football concert . I said 350 kms because i can also come to bangalore by brindavan express to watch a 4 hr concert in koramangala-nadasurabhi.

2.Make everyone pay atleast 25Rs per webcast view - free is a cancer . Let free only stay in sabhas and not penetrate to internet.

The SUCCESS OF SUCCESSFUL DISSEMINATION of CM IS only with number of rasikas flocking the sabhas(either paid or free concerts, i wish free is never there but that problem started in 80's) and the only measuring point is only at the sabha . It cannot be a video post in you tube.

- In the last concert of amritha murali at ragasudha i did not see a crowd more than 200, that day parivadini was webcasting.

Rsachi · Post by **Rsachi** » 14 Jun 2014, 13:51

Interesting interview. Was impressed by Madhav Das.

rajeshnat · Post by **rajeshnat** » 14 Jun 2014, 13:53

Rsachi wrote:Interesting interview. Was impressed by Madhav Das.

I thought for the first half madhav das was more like Karan thapar not allowing gamakam/venkat to finish answering the question. But in second half he was very good. Nice interview of two great passionate rasikas venkat and gamakam.

Rsachi · Post by **Rsachi** » 14 Jun 2014, 14:05

What Rajesh says bears deep consideration.
What are the motivations for live attendance? :
1. A live concert is a much higher musical experience
2.minimum scope for distortion
3. Company of fellow rasikas
4. Nice to be seen in happening places
5. Can enjoy it with own family and friends as a celebration
6. If it's a starcast, braggability
7. A sense of giving back to a cause
8. Best way to spend one's time

All webcasts have some loss of fidelity and uncertainty in quality and accessibility so there is also a downside.

Perhaps a time shift broadcast can also avoid migration of real concert-going listeners to webcasts.

Finally Parivadini can be an enabler, can be a promise of quality music, can be a convenience of access, can be a go-to video archive, can be even a community of like-minded folks. It can also be an alternative source of exposure for underrated artistes of whatever age. It can also be a special content aggregator. It's early days and one can in a small group work on this "positioning". As an MVP this is a good start indeed!

parivadini · Post by **parivadini** » 14 Jun 2014, 23:12

rajeshnat wrote:Gamakam/Venkat
I and Gamakam have talked a lot on this. There is an ideological difference between me and you guys.

While I am OK if there are talks and even say lecdems / tributes to yesteryear vidwans , yearly rasikas meet etc getting webcast, but if even live concerts gets broadcast stating reasons that Bangalore folks are not able to hear Mylapore concerts , it is just not resonating with me at all .

A 75 year old man/woman takes a 29c bus to have food in saravana bhavan at mylapore from thiruvanmiyur , but how can he/she state a nondi sAku for not coming to a concert . I am sure you have put a disclaimer asking people to go live to a concert and not watch the webcast .But in reality that does not happen.

The conveniance factor after a time kills the spirit of rasikas to go to a live concert. CM especially only strives on rasikas desire to hear more , the addiction factor is the key.75 years back rasikas of jamshedpur , calcutta did not have CM , the rasikas started getting together and invited artists after starting sabhas.That is how it has to get disseminated.

But I like you guys as you have no commercial interest. Best wishes in doing at least this two

It would be incorrect to say there are no commercial interest,considering that as reasonably well qualified professionals,at the prime of our working age(both sub 40) with high opportunity cost leverage,going about hiring the best talents suited for this line of business and coming from normal tambram middle class value systems we have quit our day time jobs to take this entrepreneurial bet. It is just that the size of market was stagnant and no effort made to get new customer segments,which we strongly believe thanks to social media,big data analytics that we get from our webcast and word of mouth from artists/rasikas hope to enhance to an extent.

Parivadini will be following the Freemium business model(Portmanteau of the word Free & Premium) -.
There are some values based on which Parivadini was envisaged and one of them was to NEVER take a penny from anyone as donations,definitely not from the artists the other one was to give good quality content for FREE.And try to evolve a digital business model which is win-win to all stakeholders(Artists,Organizers,Rasikas & We as a business). Thats the vision under which we started and will not dilute on. 95 % of the content on Parivadini will always be for free to rasikas and will remain FREE FOR EVER.It is only about the remaining 5% on which we would charge,and that would be premium content.This would be based on this business strategy http://en.wikipedia.org/wiki/Freemium (What is followed by the likes of Facebook,Linkedin etall!!).

As of your observation, Actually quite the opposite, we see monetization opportunity only in the lec dems and workshops i.e Music/Dance for Learning purpose,so for example this monday we are going about with a paid webcast of a master class in Bharatanatyam for an external client.

In the last concert of amritha murali at ragasudha i did not see a crowd more than 200, that day parivadini was webcasting.

The total official capacity of naada inbam is 200.There were 134 footfalls for amrita murali concert,considering it was a weekday it was far far more than the average. On an average we have minimum of 20 times more online than the 17 or 18 rasikas who come for the concert on weekdays!!

Thanks for your support and sincerely appreciate your feedback.
Cheers
Venkat

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 08:22

parivadini wrote:
The total official capacity of naada inbam is 200.There were 134 footfalls for amrita murali concert,considering it was a weekday it was far far more than the average. On an average we have minimum of 20 times more online than the 17 or 18 rasikas who come for the concert on weekdays!!

134 footfalls is not far far more on an average . Let me recollect few things .Please remember on sat there were two concerts , one in shanmughapriya porur wing with tv ramprasadh , a young sunil gargyan on thyagaraja samajam , sunday 0 concert(i wanted to go to a concert that day but did not have one in chennai , I went to a drama of bhodendra swamigal that day at SKGS) , monday, tuesday,wednesday 0 concerts and most importantly thursday just one concert in whole of chennai. That was amritha murali at ragasudha. Despite bottled up demand for nearly a bone dry concert schedules in chennai , for amritha there was not much demand.

Comparing during the time of relay as to how much rasikas are attending live vs direct presence is not logically right. Remember you persist it permenantly in youtube and people in 350 km radius can view at their leisure which i am sure it is happening .Persisting permenantly may be for 2 days is ok buddy, permenantly is surely cannibalizing live attendance .

I see the youtube viewcount of amritha murali is now 178 and gayathri venkat which happened a day after is 301. I do see parvadini has kept close to 600 + concerts in freemium , that is a lot for people to watch at home and even skip reading the page 4 of Hindu to even know who is singing where- remember your live effect will be seen in the next few years?

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 08:37

parivadini wrote: It would be incorrect to say there are no commercial interest,considering that as reasonably well qualified professionals,at the prime of our working age(both sub 40) with high opportunity cost leverage,going about hiring the best talents suited for this line of business and coming from normal tambram middle class value systems we have quit our day time jobs to take this entrepreneurial bet. It is just that the size of market was stagnant and no effort made to get new customer segments,which we strongly believe thanks to social media,big data analytics that we get from our webcast and word of mouth from artists/rasikas hope to enhance to an extent.

Parivadini will be following the Freemium business model(Portmanteau of the word Free & Premium) -.
There are some values based on which Parivadini was envisaged and one of them was to NEVER take a penny from anyone as donations,definitely not from the artists the other one was to give good quality content for FREE.And try to evolve a digital business model which is win-win to all stakeholders(Artists,Organizers,Rasikas & We as a business). Thats the vision under which we started and will not dilute on. 95 % of the content on Parivadini will always be for free to rasikas and will remain FREE FOR EVER.It is only about the remaining 5% on which we would charge,and that would be premium content.This would be based on this business strategy http://en.wikipedia.org/wiki/Freemium (What is followed by the likes of Facebook,Linkedin etall!!).

As of your observation, Actually quite the opposite, we see monetization opportunity only in the lec dems and workshops i.e Music/Dance for Learning purpose,so for example this monday we are going about with a paid webcast of a master class in Bharatanatyam for an external client.

When you say 95% free and 5% premium you are meaning if some artist/sabha approaches you explicitly make it premium right . I hope the number flips that way cannibalization may not happen. YOur comparision of freemium by giving links to wikipedia and following LinkedIn is not helping me to understand at all. IN linkedin say, if you want to search who all is looking at you and to push your resumes then there is premium. Premium is a feature that is available to all and there is a need for sure for end users to upgrade.

But your 95% free is just giving the content free and there is no scope for premium(like the 301 views of GV who are not your market who have no interest or opportunity to upgrade from free to premium).

Can you do few things apart from the 2 that I added before?

3. Make sure your freemium content is only there for few days and let it not be free for ever . Parivadini has become a video sangeethapriya for me , i see 600 concerts in the last one year , enough for me to hear in next 10 years and not go to a sabha.

Tx for clarification of paid webcast of master class in bharatanatyam, this class webcast being paid makes perfect sense to me as the reach factor of a teacher is simply not there in real world

parivadini · Post by **parivadini** » 15 Jun 2014, 09:54

rajeshnat wrote:
134 footfalls is not far far more on an average . Let me recollect few things .Please remember on sat there were two concerts , one in shanmughapriya porur wing with tv ramprasadh , a young sunil gargyan on thyagaraja samajam , sunday 0 concert(i wanted to go to a concert that day but did not have one in chennai , I went to a drama of bhodendra swamigal that day at SKGS) , monday, tuesday,wednesday 0 concerts and most importantly thursday just one concert in whole of chennai. That was amritha murali at ragasudha. Despite bottled up demand for nearly a bone dry concert schedules in chennai , for amritha there was not much demand.

This was the WEEK OF ART OD in Chennai.
We have had seshampatti shivalingam on the 8th,prof t.n.krishnan,Girija devi,vidushi vedavalli,ravi kiran,ulhas kashalhar,t.n.seshagopalan,pandit vishwamohan bhat,pandit birju mahraraj,shivkumar sharma,ustad wafiudin dagar & TMKrishna+ makkal TV's tamil isai vizha+Thanjavur Kalyanraman concert series by his students++++. All these concerts were FREE,(there has been also a few more than the above btw and a historical play)the hall was not empty as matter of fact quite full(for eg for Vishwamohan bhat there was no place to even keep cameras!!). All of them were webcast as well.Not sure how many "rasikas" in Chennai even knew about it!!Thats the problem that needs to be fixed first. PROPER INFORMATION DISSEMINATION.

On the day of Amrita Murali, we CHOSE that inspite of having blanket permission to cover any of the above(which can get significant more views). Since we believed that more than the names up there its AM's concerts which must reach more people.

Streaming is a new disruptive line of music consumption,this is going to change the way people consume music.A Live concert is a live concert if some one wants to tradeoff the convenience of watching it online over going to the kutcheri,remember it is a TRADE OFF. A person who does not want to go WILL NOT GO. A Rasika who wants to go will go,even if he had a paralytic stroke and struggles his way to the seat nearest to the door at naada inbam.
We have had a couple of ranked idiots,when we started off during the season tell us that we are going to destroy Carnatic music with our webcast,these are the frog in the well rasikas.We of course chose to ignore them.

Albeit your suggestions is appreciated,regret that your suggestion does not fall in line with our vision,which is to leverage social media and get more new audience.

Cheers
Venkat

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 10:48

parivadini wrote: This was the WEEK OF ART OD in Chennai.
We have had seshampatti shivalingam on the 8th,prof t.n.krishnan,Girija devi,vidushi vedavalli,ravi kiran,ulhas kashalhar,t.n.seshagopalan,pandit vishwamohan bhat,pandit birju mahraraj,shivkumar sharma & Krishna+ makkal TV's tamil isai vizha+Thanjavur Kalyanraman concert series by his students++++. All these concerts were FREE,(there has been also a few more than the above btw and a historical play)the hall was not empty as matter of fact quite full(for eg for Vishwamohan bhat there was no place to even keep cameras!!). All of them were webcast as well.Not sure how many "rasikas" in Chennai even knew about it!!Thats the problem that needs to be fixed first. PROPER INFORMATION DISSEMINATION.

On the day of Amrita Murali, we CHOSE that inspite of having blanket permission to cover any of the above(which can get significant more views). Since we believed that more than the names up there its AM's concerts which must reach more people.

Let me clarify few things for others as they can mistake that you have built a great case
All the names from tnk to Vishwamohan bhat , shivkumar sharma , they were all part of SPIC macay concert series organized inside IIT Madras -forest zone. IIT Madras has 20,000 student and floating population and is not a sabha at all .Whether you webcast or even beam it in Marina Beach the crowd will be there . IF iit madras holds concerts on a near daily basis like a ragasudha or a weekly basis like say SKGS , then you may be right.

Yes there was SKR concert series and do you know few years back i went and attended the SKR series for sriram gangadharan . This year I did not go and I heard it partly RK Murthy when you did the webcast. Of course that day i wanted to go but work did not allow me to go. But as such even i am just beginning to fall in webcast prey.

Let me put one thing one straight :
------------------------------------------------
There is a 2% percentile musicians who will not webcast because it for the sheer reason that they have got critical mass of rasikas(Aruna sairam , etal). When they lose a bit of muse and voice they may still take this webcast route , I am bit perplexed as to why amritha murali and GV who already have a lot of concerts in the web take up this route of webcast . I think deep down they are all fighting for more share of concerts , if I could say per capita musician concert is coming down and a rithwik raja/rk murthy is giving a run for money for Vidushis R Vedavalli/Suguna varadachari and all below the hierarchy. So survival first is any musicians mantra it is unfortunate , 98% of the musicians are sailing in the same boat as Amritha and GV.

i even think the no of perpetual sabhas have come down in chennai because there are not any takers , this is not my opinion and this is a fact. Sarvani sangeetha sabha and nadopasana this year are not holding any concerts , zilch so far . I once talked with two sabha seceretaries in the last one year, they are saying that there is not enough takers and hence the sponsorship is coming down and one veteran sabha secy said his motivation has also come down , i asked why . He said tv and internet mediums are eating into them. I do agree every musician /sabha has to disemminate , but in the name of disemmination dont make people lazy in not coming to sabha .

I see you are going with analytics big time . Can you break say the count of 178 or 301 rasikas of amritha/GV in youtube as to where from they are viewing . I bet may be half will be outside of chennai and bangalore and half would only be chennai/bangalore .Bring that visibility of breakup of viewership of parivAdini geography wise. We are not making an exact apple vs apple comparison every point I make ,you always quote apple vs orange comparison.

Here is my wish:
---------------------
I hope on one single day this happens say aruna sairam in NGS , abhishek in Ragasudha , TMK in BVB, vijaysiva in shanmughapriya sanjay in sastrihall and sudha ragunathan in PS HighSchool (I pray nadopasana springs back to life) sing at the same time .You webcast any one of that in parivadini after adequate information dissemination . Then measure all the other actual sabha attendance and you break up the you tube statistics of that particular streaming concert in terms of viewership in geography . Then I have a chance to be proven wrong, but that data will prove me right.

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 11:00

parivadini wrote: Streaming is a new disruptive line of music consumption,this is going to change the way people consume music.A Live concert is a live concert if some one wants to tradeoff the convenience of watching it online over going to the kutcheri,remember it is a TRADE OFF. A person who does not want to go WILL NOT GO. A Rasika who wants to go will go,even if he had a paralytic stroke and struggles his way to the seat nearest to the door at naada inbam.
We have had a couple of ranked idiots,when we started off during the season tell us that we are going to destroy Carnatic music with our webcast,these are the frog in the well rasikas.We of course chose to ignore them.

Albeit your suggestions is appreciated,regret that your suggestion does not fall in line with our vision,which is to leverage social media and get more new audience.

Absolutely agree streaming as a PAID Model not a FREE Model. I think deep down you are putting you, me and elderly rasikas like say an arasi or Late Veeyens , we all have gone thru a phase of intense drought and that longing is only pushing for us to go and hear in a sabha . I am not sure those rasikas who are starting to hear CM say in the last 4 years can have the same criteria where You say those who come will come and those who will not wil not. I think this CM is all about intelligent coercion where the interaction of sabha with a critical count of rasikas is the key. The measurement criteria is Physical count of heads :-! in sabhas- if I may add sabhas that are fairly perpetually holding concerts and not those that are holding SPIC Macay concerts in IIT madras

.

Nick H · Post by **Nick H** » 15 Jun 2014, 14:41

Rumours of the death of Nadopasana are exagerated? I'm fairly sure that I have been attending some concerts presented by them, this year, at RS Hall. I heard that PSHS's hall was recently reopened after a major refurbishment. Despite the chairs, the heat, the mosquitoes and the imperfect acoustics (but far better than many) it was a favourite of mine, and I do hope that it does not go the way of Rani seethai hall which seems to have become a luxury venue for hire only to prestigious events like arangetrams for the wealthy. (Not that I mind that; I just want the rest of us to be able to watch concerts there too).

Rajesh, I don't see your logic in saying that keeping the concerts up on Youtube will affect concert attendance. The live stream just might do so; the availability for a day or two just might do so. I can watch it on the net, or I can watch it tomorrow on the net, might be alternatives to getting out there on the street, but, I can watch it whenever I like is more probably the procrastination that leads to never watching it at all. My point of view on this is that Parivadani's YouTube channel is an archive of enormous value. I hope that it remains for ever. In decades to come people may be able to easily refer to the tapes/CDs/internet recordings of the elders and big names of today, but such an archive will mean that when, for instance, Amritha Murali has the age and status of today's elders, it will be possible to see her early concerts.

Let me clarify few things for others as they can mistake that you have built a great case
All the names from tnk to Vishwamohan bhat , shivkumar sharma , they were all part of SPIC macay concert series organized inside IIT Madras -forest zone. IIT Madras has 20,000 student and floating population and is not a sabha at all .Whether you webcast or even beam it in Marina Beach the crowd will be there . IF iit madras holds concerts on a near daily basis like a ragasudha or a weekly basis like say SKGS , then you may be right.

The captive audience for the SPIC MACAY concerts was the attendance for the SPIC MACAY convention: hundreds of young (and a few not so young) kids who had come for morning to night intensive instructions and workshops in a wide range of music, dance and arts. It was an act of generosity to make the evening concerts available to the general public, and it was largely spurned as there were very few familiar faces to be seen at the times that I was there. Far fewer than usually attend the IIT-M Music club presentations. Yes, the SPIC MACAY thing is something else, but the Music Club is close to being a sabha, even if its prime audience is its own students. The SPIC MACAY programs were not well advertised. It is surprising that The Hindu, a partner in the venture, does not realise that a large display ad in Metro Plus is less effective at reaching rasikas than a few words in the p.4 ads, but, despite its continuing support for on-the-ground carnatic music, the newspaper seems a bit snobbish about its own events. However, the concerts were on, were not much more difficult to reach (ok, 2km inside the IIT campus --- but still I encountered one local rasika who, at 5.00am, declined a lift back to the main gate) than, say Thiruvanmiyur.

Webcasting had little to do with the fact that the concerts were on. Disinclination to cross certain bridges or travel certain roads, though, may well have been a factor.

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 15:33

Nick H wrote:Rumours of the death of Nadopasana are exagerated? I'm fairly sure that I have been attending some concerts presented by them, this year, at RS Hall. I heard that PSHS's hall was recently reopened after a major refurbishment. Despite the chairs, the heat, the mosquitoes and the imperfect acoustics (but far better than many) it was a favourite of mine, and I do hope that it does not go the way of Rani seethai hall which seems to have become a luxury venue for hire only to prestigious events like arangetrams for the wealthy. (Not that I mind that; I just want the rest of us to be able to watch concerts there too).

NickH
Rani seethai hall jacked up the rate , the popular kalarasana moved to chetput . The no of concerts which were roughly 24 in raniseethai after moving to chetpat it has come down to 7 .

Sarvani sangeetha sabha had a MA-Mini hall for their sabha . When i attended the 4 hr concert of RKMurthy , a lady official said we are not able to afford concerts in MA-Mini and they will move at times running to ragasudha hall.

PS High school is now renovated as Tag Center- Dakshinamurthy hall , with every renovation the prices gets jacked up - so I am not sure of the status of nadopasana as a perpetual sabha , it is now an one off sabha.Yes there was one concert of nadopasana held some time back in Ragasudha hall.

Now 4 sabhas (sarvani sangeetha , naadainbam (it is their own), SAFE, nadopasana) are ending with one hall ragasudha , CM in chennai is becoming only a december affair rest of the year it is only ragasudha and ngs-mini hall.Period

OF course the above points are not solely attributable only to internet live streaming being a cause though it is one of the critical point . There is indeed a chance that cannibalization is happening. Very lately I talked for about half an hour to a gentleman -office bearer in nayaki sabha in kotturpuram sabha . I dont recollect his name now . He was telling how folks around kotturpuram were paying annual subscription in the last 6 years and how much he used to get daily collections from people , he gave me raw data of how much was his gate collection in the last few years and how much it is now and how it has dwindled over the years.

He also told me how much he pays for artists and also sundry expenses for the sabha for every day concert. Year on Year the sabha subscription and daily gate collection is coming down(even for the stars) and he says many of the patrons also say we get affected because of tv and internet . I am only relaying what he said to me . As such there is a dent in direct rasikas participation in sabhas in the last few years , that is a fact.

In TV there is an Ad intrusion and to an extent it is only curtailed concert , but if internet streaming is just a live replication (despite having a little poorer quality, even a poor quality audio is OK), I dont see rasikas caring to show patronage . I am seeing in 2013 and 2014 that Rajesh and Nick donot have much choices on a single day when compared to what they used to have as concerts in 2006 to 2012-Page 4 Hindu is objectively telling that .

CM in chennai during rest of year except Dec = Benevolence of Nalli + benevolence of Obul Reddy + SVKrishnan foresight of building ragasudha and dedicating in total to CM.

rajeshnat · Post by **rajeshnat** » 15 Jun 2014, 15:41

Nick H wrote: Rajesh, I don't see your logic in saying that keeping the concerts up on Youtube will affect concert attendance. The live stream just might do so; the availability for a day or two just might do so. I can watch it on the net, or I can watch it tomorrow on the net, might be alternatives to getting out there on the street, but, I can watch it whenever I like is more probably the procrastination that leads to never watching it at all. My point of view on this is that Parivadani's YouTube channel is an archive of enormous value. I hope that it remains for ever. In decades to come people may be able to easily refer to the tapes/CDs/internet recordings of the elders and big names of today, but such an archive will mean that when, for instance, Amritha Murali has the age and status of today's elders, it will be possible to see her early concerts.

Nick
We are now overselling this archive , yes to an extent that was the case upto say artists of 90's . Now each of the artists are video shooting and when they retire , they themselves can put it as archives and putin youtube . By they putting their present concert of 2014 as preemptive archives they are shooting down the active participation of rasikas in sabha , I am sure you agree on that. As I said before let us get the breakdown of viewership of parivadini geography wise?

sureshvv · Post by **sureshvv** » 15 Jun 2014, 15:49

Rajesh... I can tell you are concerned that sabha attendance will drop if it is possible to view the same from home. For a minute, let us assume this will be so. What is so terrible? The concerts will still happen, the venues will still be open. Only many people would prefer to watch it from the convenience of their homes/offices rather than make the trek to the auditorium. Why would this be such a bad thing?

Now let me tell you why this won't be the case, at least for the foreseeable future.

1. Video/Audio quality is not nearly the same or even close.

2. Currently there is no chance to interact with the artistes thru online means. If parivadini held a hangout before/after the concert this may change.

jagan · Post by **jagan** » 15 Jun 2014, 17:01

As the Organiser of the events, I would like to make this clear. My intention was that it should reach the maximum no of rasikas and not be confined merely to those present in the hall. Happily all the Artistes agreed with this view . I am thankful to Parivadini for their co operation in taking the musical presentations to a larger audience.

jagan · Post by **jagan** » 15 Jun 2014, 17:42

The earlier posting by me refers to the musical presentations by Amritha Murali and Gayathri Venkatraghavan on 12 and 13 th June at Raga Sudha Hall under the auspices of SMRTI The musical presentations were special focusing on the Maha Peryava of Kanchi.

Nick H · Post by **Nick H** » 15 Jun 2014, 21:01

sureshvv wrote:Rajesh... I can tell you are concerned that sabha attendance will drop if it is possible to view the same from home. For a minute, let us assume this will be so. What is so terrible? The concerts will still happen, the venues will still be open. Only many people would prefer to watch it from the convenience of their homes/offices rather than make the trek to the auditorium. Why would this be such a bad thing?

Now let me tell you why this won't be the case, at least for the foreseeable future.

1. Video/Audio quality is not nearly the same or even close.

2. Currently there is no chance to interact with the artistes thru online means. If parivadini held a hangout before/after the concert this may change.

Good points. Of course, it would be sad if the artists sang to an empty hall with a camera in the middle. Frankly, it would not then be a concert, it would be a studio performance. But this is taking your point to its ultimate, bad, possibility, and I'm optimistic that that will not happen.

Rajesh, yes, its true that there is a lot of music from these youngsters, and others, available on the net, but there is something about the full, live concert. How else are you going to look back and tell your grandchildren, "Ah, that was Nick H shushing the people behind him?"

(ahem. Yes, it is on one of the RS Hall Dec. Season videos, but I forget which one.)

harimau · Post by **harimau** » 16 Jun 2014, 07:42

rajeshnat wrote:
Here is my wish:
---------------------
I hope on one single day this happens say aruna sairam in NGS , abhishek in Ragasudha , TMK in BVB, sanjay in sastrihall and sudha ragunathan in PS HighSchool (I pray nadopasana springs back to life) sing at the same time .You webcast any one of that in parivadini after adequate information dissemination . Then measure all the other actual sabha attendance and you break up the you tube statistics of that particular streaming concert in terms of viewership in geography . Then I have a chance to be proven wrong, but that data will prove me right.

What a happy day that would be!

I can stay home, put Semmangudi's "Chakkani Raja Margamulu" on my stereo, and listen to all the 22 sangathis again and again while twirling a cup of coffee - what, did you expect me to say single malt? - in my hand and reflect on the raja margam I have taken!

PS. I have removed Vijay Siva's name from your original list. I have to explicitly state this for those who tend not to read every word carefully.

PPS. I would put Sudha Ragunathan in the hall named for her, Raga Sudha!

harimau · Post by **harimau** » 17 Jun 2014, 21:20

rajeshnat wrote:
i even think the no of perpetual sabhas have come down in chennai because there are not any takers , this is not my opinion and this is a fact. Sarvani sangeetha sabha and nadopasana this year are not holding any concerts , zilch so far . I once talked with two sabha seceretaries in the last one year, they are saying that there is not enough takers and hence the sponsorship is coming down and one veteran sabha secy said his motivation has also come down , i asked why . He said tv and internet mediums are eating into them. I do agree every musician /sabha has to disemminate , but in the name of disemmination dont make people lazy in not coming to sabha .

You spoke too soon of the demise of Nadopasana and Sarvani.

Just as you posted this, Nadopasana had already announced two concerts, June 16th - Jayalakshmi Sekhar and June 19th - Ramakrishnan Murthy, both at Raga Sudha Hall.

Sarvani Sangeetha Sabha has a concert on June 18th at Raga Sudha Hall. A couple of months back, they had a concert at Tatvaloka Auditorium on Eldams Road.

So, these sabhas are not defunct.

Actually, what with the Obul Reddy & Gnanambal Music Trust handing out money left, right and center, all these smaller sabhas have a regular source of funding so they should be able to sponsor more concerts.

The fact that that many top draws are booked by the real estate companies for concerts for the Society folks who want to be seen attending social functions, this leaves the second rung of artists for the smaller sabhas. But that has always been the case; top draws confine themselves to the Mylapore-Alwarpet-T Nagar area leaving Villivakkam, Pozhichalur and East Tambaram to 2nd and 3rd rung singers.

Nick H · Post by **Nick H** » 17 Jun 2014, 23:53

It is most unusual for me to be the one quoting numbers, but, glancing at the RS Hall monthly mailing, I see 11 Nadopasana concerts, Jan-June 2014.

harimau · Post by **harimau** » 18 Jun 2014, 06:01

rajeshnat wrote:
I am not sure of the status of nadopasana as a perpetual sabha , it is now an one off sabha.Yes there was one concert of nadopasana held some time back in Ragasudha hall.

Sri Srinivasan was slightly indisposed and was recuperating. That may have been why you sensed that Nadopasana has become extinct. Rumors of its death are exaggerated.

rajeshnat wrote:
Now 4 sabhas (sarvani sangeetha , naadainbam (it is their own), SAFE, nadopasana) are ending with one hall ragasudha , CM in chennai is becoming only a december affair rest of the year it is only ragasudha and ngs-mini hall. Period

You seem to forget Sastri Hall, Arkay Convention Center, Gokhale-Sastri Institute, Tatvaloka Auditorium, etc. Also Vivekananda Hall in P S High School.

May and June have been dry for CM and the drought normally persists till August after which the momentum picks up. But Sri Kapaliswarar Temple is making up for it by holding monthly music festivals; the Aani Music Festival is going on right now.

You seem to be pessimistic about the survival of Carnatic Music; I am only pessimistic about the survival of good Carnatic Music.

rajeshnat · Post by **rajeshnat** » 18 Jun 2014, 08:03

harimau wrote:
Sri Srinivasan was slightly indisposed and was recuperating. That may have been why you sensed that Nadopasana has become extinct. Rumors of its death are exaggerated.

You seem to forget Sastri Hall, Arkay Convention Center, Gokhale-Sastri Institute, Tatvaloka Auditorium, etc. Also Vivekananda Hall in P S High School.

May and June have been dry for CM and the drought normally persists till August after which the momentum picks up. But Sri Kapaliswarar Temple is making up for it by holding monthly music festivals; the Aani Music Festival is going on right now.

You seem to be pessimistic about the survival of Carnatic Music; I am only pessimistic about the survival of good Carnatic Music.

I am neither optimistic or pessimistic , may be realistic. April and May are bone dry periods , but I have attended monthly concerts in those bone dry periods in nadopasana - PS high school or at times a sarvani ma-mini hall or a safe at ngs-mini. I think number of sabhas is actually a wrong count to tell how many concerts are there ,the best count is no of halls .

Even if nadopasana did not have say 6 concerts in the last 4 months which were held in ragasudha hall, there would have been a naadainbam concert in ragasudha

. My whole point is sabhas that were perpetual in the period of say 2005 to 2012 (like nadopasana,safe and sarvani ) are slowly becoming sporadic.

If you open the hindu on any day (apart from April MAy) in the years 2005 to 2012 , you would have 3 to 5 in a week day and 5 to 7 in a weekend , that is not happening now . Quoting that sabha had it in ragasudha does not build a case.

I agree with you that Arkay, one hall in Thiuvanmiyur that Carnatica is holding (i have not been there) and the recent from this year Kapali thamizh month festival is a great thing.

THe prerequisite to have a good carnatic music is also at times to have a varied count of halls ( not sabhas) having concerts in chennai. I and you have skipped in a recent past a concert in a ragasudha , ps high school, one hall in tnagar etc on a particular day to hear a parassala ponnammal in tatvaloka, you and i have exercised our discretion to skip and attend what we like more on that day. That is not happening.

By the way since you have given some information about nadopasana srinivasan , is he going to go back to PS high school recently renovated tag - dakshinamoorthy hall , may be can you give bit more insight on that hall???

rajeshnat · Post by **rajeshnat** » 18 Jun 2014, 08:23

harimau wrote: The fact that that many top draws are booked by the real estate companies for concerts for the Society folks who want to be seen attending social functions, this leaves the second rung of artists for the smaller sabhas. But that has always been the case; top draws confine themselves to the Mylapore-Alwarpet-T Nagar area leaving Villivakkam, Pozhichalur and East Tambaram to 2nd and 3rd rung singers.

This characterization of singers is not that perfect . While I agree top draws say Aruna sairam may not sing in pozhichalur which is a thatched hall. But a considerable top draw TM krishna performed 6 or 7 months back in korattur which is also a place like villivakkam. On sunday akkarai sisters performed in kapali temple (600 004) , whereas vijay siva performed in annanagar in transposed mylapore (annanagar 600 040)

. I think things are slowly changing opportunities to perform in chennai is tough for everyone the blur of 2nd or 3rd rung singer is slowly fading away

harimau · Post by **harimau** » 18 Jun 2014, 08:38

rajeshnat wrote:
I think number of sabhas is actually a wrong count to tell how many concerts are there ,the best count is no of halls.

Well, the number of halls hasn't changed, it is just that their affordability isn't there anymore.

After the renovation, the Kasturi Srinivasan Hall of the Music Academy has jacked up its rates. I have been told that TAG-Dakshinamurthy Hall has also increased its rates after it was air-conditioned recently. Smaller sabhas cannot afford these auditoria anymore.

For smaller crowds than what the Dakshinamurthy Auditorium can hold, there is always the Vivekananda Hall at P S High School. Air-conditioned but pretty dreadful acoustically. In fact, Nadopasana would hold veena concerts at Raga Sudha Hall rather than Dakshinamurthy Hall for the simple reason the audience wouldn't look so sparse in a smaller hall.

rajeshnat wrote:
Even if nadopasana did not have say 6 concerts in the last 4 months which were held in ragasudha hall, there would have been a naadainbam concert in ragasudha . My whole point is sabhas that were perpetual in the period of say 2005 to 2012 (like nadopasana,safe and sarvani ) are slowly becoming sporadic.

That is a difficult point to argue. A whole bunch of musicians went away to the US for the Cleveland Thyagaraja Festival. Others are touring Australia/New Zealand. And then of course you have musicians jetting off to Delhi, Bombay, Calcutta, Trivandrum, etc.

The fact is that all sabhas can afford only certain artists because of their precarious financial situation. But I am surprised that they are not more energetic in trying to raise money. After all, the Obul Reddy Trust is handing out money, Nalli Chettiar has been consistently generous in supporting the arts, and all companies are required to spend something like 2% of their profits on social causes and that is why you see the banners of banks and insurance companies at concerts.

rajeshnat wrote:
THe prerequisite to have a good carnatic music is also at times to have a varied count of halls ( not sabhas) having concerts in chennai. I and you have skipped in a recent past a concert in a ragasudha , ps high school, one hall in tnagar etc on a particular day to hear a parassala ponnammal in tatvaloka, you and i have exercised our discretion to skip and attend what we like more on that day. That is not happening.

True. And we don't get to hear out-of-Chennai artists at all, not that it was a large number earlier.

rajeshnat wrote:
By the way since you have given some information about nadopasana srinivasan , is he going to go back to PS high school recently renovated tag - dakshinamoorthy hall , may be can you give bit more insight on that hall???

The word is that the hall rental has gone up to Rs 10,000. Maybe Mr Chari of TAG should not have renovated the hall at all or set up a corpus fund so that the rentals can stay at earlier levels. But the net effect of renovation is that many organizations just cannot afford this hall anymore. I think the increase is more than the additional electricity charges for air conditioning.

Sastri Hall at Rs 4,500 is cheap by comparison.

But, what the heck! We can always wangle free tickets from real estate companies and go listen to an all-abhang concert at Sir Mutha Venkatasubba Rao Hall!

)

arasi · Post by **arasi** » 18 Jun 2014, 08:42

Rajesh,
I am a zero with statistical analysis, but may I point out something? One hall, two halls, mini halls, mega halls don't count. What counts is the number of concerts that are held. What if Raga Sudha is just one hall--RS, as it's referred to here? RRS (Rasika Ranjani Sabha), the star of sabhas, the busiest one in old times only had concerts and dramas at weekends, the Academy season for two weeks. That was it, as far as I know.

How many days does Raga Sudha Hall 'not' have any concerts in a month? There is no dearth for concerts in Chennai. Just that most of them happen in a central and convenient location for many, it seems.

varsha · Post by **varsha** » 18 Jun 2014, 10:50

I am only pessimistic about the survival of good Carnatic Music.

Not yet . Not until such artists retain their interest in their craft
http://www.mediafire.com/listen/v3x16za ... rgowla.mp3

sureshvv · Post by **sureshvv** » 18 Jun 2014, 12:03

rajeshnat wrote: I am seeing in 2013 and 2014 that Rajesh and Nick donot have much choices on a single day when compared to what they used to have as concerts in 2006 to 2012-Page 4 Hindu is objectively telling that .

Many events are not listed on Page 4 of the Hindu anymore. So it is not a good barometer of what is happening in the city.

PS: Do you remember the time when every movie theater had a blurb in the Entertainment section of the Hindu? By your logic, there are no movies running anymore

Nick H · Post by **Nick H** » 18 Jun 2014, 14:08

Arasi, yes there is something of a dearth of concerts in May/June. It seems that some of the organisations are focussing on drama rather than music, but there are days when the p.4 column barely exists.

However, I remember two things: one is a feeling of shock, the first time (last summer or the one before) when, turning to p.4 I found zero concerts for that day. The other is an entirely subjective feeling that there are fewer such zero days this year than there were last.

Hall rentals, foreign tours of artists, the ageing and health of a small number of organisers are all factors, but are we a factor too? Perhaps the Mylapore residents who can walk to their favourite halls are favourably swayed towards going out and enjoying air-conditioning at someone else's expense, but the weather must surely be discouraging some of us from travel, even those of us who have the luxury of car to do it in. Yesterday I missed a concert at Thyagaraja Sangeetha Vidwath Samajam that I would have attended in cooler times: I just could not face sitting and sweating it out.

Many events are not listed on Page 4 of the Hindu anymore.

eek! My lifeline! Then where are we supposed to hear about them? Kutcheries.com has been rather inactive since the end of last season.

vasanthakokilam · Post by **vasanthakokilam** » 18 Jun 2014, 18:56

Yesterday I missed a concert at Thyagaraja Sangeetha Vidwath Samajam that I would have attended in cooler times: I just could not face sitting and sweating it out.

Steam demands stream!
A cold water stream does wonders for a steamy weather,
So does a stream of good live music.

A bunch of musicians gets together for a jam to beat this hot weather
They decide to live stream it, out goes the notification on twitter, facebook and rasikas.org
sUrya is impressed, tones down the prakAsh by putting on his cool shades
vAyu gets wind of the happenings does an about turn
Indra gets in on the action inviting Varshini along
Boundless Anandam and amirtham results