YouTube Monetization in Parivadini Channel

[parivadini]

Often times when we seek an artist's permission for webcast, we encounter this question on YouTube monetization. We hope the photo we posted here: https://www.facebook.com/parivadinimusi ... =1&fref=nf allays all fears.

Just to reiterate, Parivadini does not monetize its content.

Then how does Parivadini survive?

Through individual contributions of its trustees and donations from individuals.

Who are the trustees?

Lalitharam, his brother Sairaam and his father Mahadevan.

Didn't Parivadini set out to become a corporate entity?

It did start out with an intention of becoming a commercial enterprise. However in 2014 it was decided that Parivadini would transform itself in to a not for profit trust.

Will Parivadini continue to webcast?

Of course it would.

Why would it webcast without any commercial benefit?

Because, carnatic music need not be confined to the bounds of Mylapore. Proximity to a sabha need not become a constraint for listening to good music. There a plenty of wonderful musicians,young and experiences, who deserve much more limelight than what they enjoy. Parivadini will try to do its bit in creating this visibility.

What are the major expenses of Parivadini?

1. Broadcast Engineer's salary. 2. Bandwidth. 3. Yearly concert series expenses and yearly Parlandu award expenses. 4. Documentation project (Interviews, documentaries and others).

Why not meet this expenses through YouTube monetization?

Because it is not worth it. It is impossible to establish a criterion for revenue sharing. What percentage should go to which artist and what is the organiser's share is impossible to establish. Often times it creates mistrust. More over, all this is not worth for the pittance that YouTube pays through monetization.

Why do I still see ads on YouTube for the concerts that Parivadini webcasts?

Because YouTube plays them and makes money out of it. By not monetizing we cannot stop YouTube from making money.

As an artist why should I agree for webcasts?

It is not compulsory to agree to webcast. it is an individual choice and we completely respect it. We want to create visibility to the artists who think it will help them in one way or the other and create an opportunity for listeners worldwide to listen to the wonderful music. If even one of the many artists involved in the concert feels uncomfortable with webcasts, Parivadini does not broadcast the concert.

What is the point?

Parivadini is a non commercial venture. we make no money through our webcasts.

What can I do?

Please share for good karma. If possible tag artists who may wonder why does Parivadini do its webcast.

[kvchellappa]

Parivadini started a premium channel. Is it now defunct?
You are doing wonderful service and those outside the venue-centre and those who find logistics a problem are thankful to you. It certainly takes CM to more people.

[parivadini]

Yes. Parivadini Premium paid channel doesn't exist any more. only the free channel exists.

[hnbhagavan]

How do you contribute to parivadini?

[parivadini]

Dear hnbhagavan

Contributions can be sent to

Parivadini Charitable Trust,
Union Bank of India
Account Number: 57990212000916
branch: Kolathur, Chennai,
IFSC Code: UBIN0557994

[hnbhagavan]

thank you.is it under 80G.?

[parivadini]

It is not under 80G at the moment. We hope to get it approved for tax exemption in the coming months.

[parivadini]

Dear All, there was a typo in the account number we had posted earlier. Please excuse.

The correct one (hopefully) is this:

Contributions can be sent to

Parivadini Charitable Trust,
Union Bank of India
Account Number: 579902120000916
branch: Kolathur, Chennai,
IFSC Code: UBIN0557994

[parivadini]

Dear All,

We have been getting some donations through online transfer. Kindly please send us a mail to [email protected] so that we can send you a receipt and keep track of things.

Thanks again for the support.

Parivadini.