Like in any other profession, some of the players handle this pressure (of being successful) very well and some succumb to methods that cross the line of ethics. Many artists send bulk SMS to the rasikas to gently remind them of their upcoming concerts. Some send the SMS, accompanied by the ticket, with the hope that the rasika will post a nice review on Rasikas.org
The rasikas on the other hand are so enamored that they have a special invite, sacrifice their integrity and force themselves to post a good review. This trick of flattering the customers has been used for a long time in the corporate world and unfortunately is now seeping in into our world of music.
This is not a universal phenomenon, but is commonly observed among the artists for who do not have the talent to make it to the top and yet have the dreams of being there.
The question is - Whether forums such as this one are becoming a marketing platform and how many ethical boundaries are being crossed by both the artists and the rasikaas alike