Modern technology and the Ancient art

Miscellaneous topics on Carnatic music
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sharda
Posts: 4
Joined: 04 Oct 2010, 15:53

Modern technology and the Ancient art

Post by sharda »

Most musician these days are professionals. They have chosen to earn their bread through an art form that they love. While this has enhanced the quality of the music, it has also created a sense of extreme competition among the artists.

Like in any other profession, some of the players handle this pressure (of being successful) very well and some succumb to methods that cross the line of ethics. Many artists send bulk SMS to the rasikas to gently remind them of their upcoming concerts. Some send the SMS, accompanied by the ticket, with the hope that the rasika will post a nice review on Rasikas.org :-). Some go even further .....

The rasikas on the other hand are so enamored that they have a special invite, sacrifice their integrity and force themselves to post a good review. This trick of flattering the customers has been used for a long time in the corporate world and unfortunately is now seeping in into our world of music.

This is not a universal phenomenon, but is commonly observed among the artists for who do not have the talent to make it to the top and yet have the dreams of being there.

The question is - Whether forums such as this one are becoming a marketing platform and how many ethical boundaries are being crossed by both the artists and the rasikaas alike

VK RAMAN
Posts: 5009
Joined: 03 Feb 2010, 00:29

Re: Modern technology and the Ancient art

Post by VK RAMAN »

Some send the SMS, accompanied by the ticket, with the hope that the rasika will post a nice review on Rasikas.org - hunh

kssr
Posts: 1596
Joined: 30 Nov 2009, 15:28

Re: Modern technology and the Ancient art

Post by kssr »

There is nothing unethical for an artist in inviting his acquaintances to his concert.

It is unethical if someone writes an untruthful review.

sharda
Posts: 4
Joined: 04 Oct 2010, 15:53

Re: Modern technology and the Ancient art

Post by sharda »

My question is to the rasikaas who post reviews here "Do you feel compelled to write a good review, because the artist has sent you a free pass"

The popular and good artists get their reviews in the Friday review of the Hindu. But the artists who are not seniors and don't fit the category of the 'up and coming' are ignored. Hence these artists use forums such as these as a publicity tool. The rasikas who post reviews here are regularly are being placated. They are sent free tickets or given personal invitations.

If you have a personal invite and don't really like the concert, will you give it the review it deserves or will you choose to not write a review of the concert or would you give a decent review because you don't want to upset the concerned artist?

Nick H
Posts: 9473
Joined: 03 Feb 2010, 02:03

Re: Modern technology and the Ancient art

Post by Nick H »

The rasikas who post reviews here are regularly are being placated. They are sent free tickets or given personal invitations.
Then I wish a few would send me some! :D

There are two or three artists who let me know their schedule, either because they have become used to seeing me as a regular, or I have come to know them personally anyway. There is no other motive, and they continue to keep me informed even when I don't make it.

venkatakailasam
Posts: 4170
Joined: 07 Feb 2010, 19:16

Re: Modern technology and the Ancient art

Post by venkatakailasam »

In the recent past , there were accusations that payments were made for asking particular questions in Parliament by interested parties.
Similarly, News channels are accused of paid news.
To project oneself such things are resorted to by calling the correspondent of a paper to have a writeup in a paper.
In a competitive world , these things cannot be avoided .In some cases selections for a competition are made even in music,
based on influences.
An young upcoming artist inviting friends for a concert even with an intention to project himself in a forum cannot be termed unethical.

venkatakailasam

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