How One Generation Was Single-Handedly Able To Kill The Musi

[venkatakailasam]

How One Generation Was Single-Handedly Able To Kill The Music Industry...

Read it at

http://elitedaily.com/music/how-one-gen ... ry/593411/

http://recording.org/index.php?threads/ ... try.30279/

[parivadini]

With due credit to Thomas(the author) he is the founder of a music collaboration service FindMyMusic a unique platform that brings together Independent musicians and Producers now with that caveat on the advertorial.

Rather than blame a generation on how they killed the music,industry, i think it is time we all put our thinking caps and figure out how one can make it sustainable,longterm and profitable. Yes Profitable - Artists also have bills to be paid!
Coming back to carnatic music yes the music business as we knew it is DEAD.But there are new opportunities and it is left upto the folks who really feel committed towards the cause to seize these opportunities. I see this as glass half full,since things like streaming etc are just entering the Indian shores and internet penetration has to go only way up.

If you look at the IFPI official figureshttp://www.ifpi.org/downloads/Digital-M ... t-2014.pdf,I dont think anyone will say the Music Business is dead! It is just dead the way we knew it! Disrupted!! ......

For eg in India,in 2013 the RETAIL sales (i.e music sold for CASH across counters) was 134$ mln (of this is 70% is film music and non film music is 30%) i.e $ 40 million - Carnatic Music is 20% of that $8 million( 40 crore rupees). This is particularly cyclical and the bulk of the sale happens in the window between Diwali and Pongal. So cutting a long story short, as long as you have the season, carnatic music albums are going to be consumed! BUT......What the artist's must realize is something else altogether

//As music becomes more and more entrenched in the digital realm, Millennials have emerged as the dominant consumers. More importantly, we dominate the most promising emerging market for music: mobile devices. We use music, media and entertainment apps more than 75 percent more and social sharing apps about 20 percent more frequently than any other age group.
In a nutshell, Millennials consume the most music and tell the greatest number of people about it. While it’s obvious that consumption is important, why is it so important that we share what we listen to?//
That's because IMHO Music is never meant to be a closed loop,an I own so much of Terrabytes status symbol! I have been receiving a lot of folks who come to me with terra bytes of music,had to prove to a gentlemen who was a retired banker that it would take him aproximately 92.66 years for him to fully hear his Hard Disk! Just once! if he played it 24x7.

//The attention has become just as valuable as our likelihood to purchase, as it leads to festival and performance attendance, https://www.facebook.com/photo.php?fbid ... =1&theatermerchandising sales and other sources of revenue. However, we still won’t buy your music//- Say the millenials.

So just accept the truth and start giving it in a form in which the millennial will consume!


My 2 Rupees!!
Venkat

[VK RAMAN]

These artists also must publish the lyrics along with the song with meaning if possible; so some one wants to learn they have everything available from that artist.

[Nick H]

Of the various sources I have read over recent years, the most compelling pointed at Amazon, Apple, and friends as the worst thing to happen to music. Why? Because they rake in their profit without investing any of it in music and musicians. The big music companies have always been demonised, but it seems that we didn't know when we were well off, because they had to invest in artists and bands so as to have a product.

By the way: what is a "millennial?" Somebody 14 years of age or younger? Or somebody 14 years or older? Or someone who flowers once every thousand years?

[Rsachi]

Venkat
Your pricing of that at Rs 2/- requires a rethink! I mean it should be more

[mahavishnu]

Of the various sources I have read over recent years, the most compelling pointed at Amazon, Apple, and friends as the worst thing to happen to music. Why? Because they rake in their profit without investing any of it in music and musicians. The big music companies have always been demonised, but it seems that we didn't know when we were well off, because they had to invest in artists and bands so as to have a product.

I am not defending these monstrosities. But I do not see them as being any different from the EMIs and Atlantic records of the earlier era. They are all corporations with their profit motivated bottom lines. I remember everyone from the Rolling Stones to the S** pistols to the Beatles being unhappy with that corporate model.

Rather than blame a generation on how they killed the music,industry, i think it is time we all put our thinking caps and figure out how one can make it sustainable,longterm and profitable.

I think the future is as Venkat articulated. Something where dissemination comes easy; the record companies just need to wise up to the fact that music can reach people without a middleman.

[harimau]

Of the various sources I have read over recent years, the most compelling pointed at Amazon, Apple, and friends as the worst thing to happen to music. Why? Because they rake in their profit without investing any of it in music and musicians. The big music companies have always been demonised, but it seems that we didn't know when we were well off, because they had to invest in artists and bands so as to have a product.

Yup, no private jet rides, limousine service to and from the airport, stays in the Presidential suites of hotels, tons of champagne, etc., for the musicians. My heart bleeds for them.

No more groupies, multi-thousand dollar cocaine binges, etc.

What a shame that musicians of the rock, jazz, etc genre have to live like us plain ordinary folks!

[Rsachi]

"When Harimau speaks, the world feels better."- Dhammapada 16.7

Guys, tell me your new marketing model which is for Carnatic music, by Carnatic music, of Carnatic music:

1. Musicians who want to own and sell their own music
2. Vibrant, comprehensive, easily accessible digital platforms
3. Lots of free concerts.
4. Listeners who want to download or borrow for free.
5. Some guys willing to play the role of neo-patrons =who spend money for the culture and cause of CM
6. Sabhas and festivals who control attendance
7. Critics who don't matter except to be quoted in ads and promos, when laudatory.
8. Digital James Bond recorders, Google glasses.
9. Dreams of stretch limos, Jehangir & Krishna 5* suites, mega-promoted Coffee table books and movie offers ( every CM musician's birthright and parent's prayer)
10. All-pervasive, all-evasive AIR and DD.

[kittappa]

RSachi, a big yes to nos 2,3 and 4:

2. Vibrant, comprehensive, easily accessible digital platforms
3. Lots of free concerts.
4. Listeners who want to download or borrow for free.

A big no to other numbers.

[Nick H]

Yup, no private jet rides, limousine service to and from the airport, stays in the Presidential suites of hotels, tons of champagne, etc., for the musicians. My heart bleeds for them.

No more groupies, multi-thousand dollar cocaine binges, etc.

What a shame that musicians of the rock, jazz, etc genre have to live like us plain ordinary folks!

Ahh, the trappings of success!

But the success had to come, and it began in some music company office, with some old guy saying, "hey, I'm guessing the kids will like this one, though for the life of me I can't see why." Whether the early contracts swindled the musicians of the cash they could have been spending on wine (etc) women and, err, song, or whether they utterly misspent what they did get, is not the issue. The issue is that (for entirely selfish corporate-profit reasons, of course) some of those demo tapes made it to singles; some became albums and tours. Many flopped. The record companies, I guess, expected only a percentage of success, but they invested --- and that was good for music.

Perhaps this is just another golden age myth, of course.

Anyway, reports of the death of music are exaggerated

[parivadini]

Of the various sources I have read over recent years, the most compelling pointed at Amazon, Apple, and friends as the worst thing to happen to music. Why? Because they rake in their profit without investing any of it in music and musicians. The big music companies have always been demonised, but it seems that we didn't know when we were well off, because they had to invest in artists and bands so as to have a product.

This is quite incorrect, Amazon Studioshttp://studios.amazon.com/,Netflix etc etc have long launched their own talent spotting and production arms.
Of course one of our proposal for a series on carnatic music got rejected since they believed that it did not have a significant TAM ! But that asides I am very very sure that these technology companies do /will do a lot less "evil" than the record labels(You can see that I have not included Microsoft's Digital Talent Spotting program on this )

Cheers
Venkat

PS: Millenials are basically people who are in their 20's i.e born in 80's or later (at heart) that of course would then include all of us Nick!

[Nick H]

I'd never heard of Amazon Studios, although of course I have heard of parivadini

Thank you for telling me about millenials. I never heard of them before, either.